“Sticky ideas: making your ideas and appeals around HIV and AIDS powerful and memorable”

Presentation at the AIDS Action Europe Seminar on Resource Mobilisation
Francesco Ambrogetti explores how to use some key principles to achieve significant results in terms of making your messages - whether fundraising ones or those directed at your board, colleagues or volunteers - more memorable and powerful. His lecture includes examples and cases related to fundraising for HIV and AIDS cases from Francesco’s and other NGOs’ experiences.