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Direct Response TV (DRTV) - “Create some noise”

by Rob Patmore
1028-1_0.pdf

The focus in this workshop during the AIDS Action Europe seminar on Resource Mobilisation was on the production of DRTV spots. Rob covered media buying and he talked about the psychology of how DRTV works, the structure needed to get people to respond, creative tips and production options.

Year
2008
  • WHO European region
  • Resource mobilisation
  • NGOs

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